John Ayton and Annoushka Ducas founded iconic British jewellery brand in 1990 after a simple cufflink commission caught the eye of Harvey Nichols buyers and an entire collection was commissioned. Links made the transition from gift to jewellery brand on the back of the hugely successful Sweetie bracelet, launched in 2002, which helped cement its prominence on the world stage. Now part of the Folli Follie Group is one of the sponsors of the London 2012 games.
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